{"title":"AWE™ Baby Collection","description":"\u003ch2\u003ePremium Baby Products, Proudly South African\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eAWE™ Baby Collection\u003c\/strong\u003e brings together everything a modern South African parent needs — from carrying and feeding to safety and comfort. Every AWE™ product is thoughtfully designed to make parenting easier, safer, and more joyful.\u003c\/p\u003e\u003cp\u003eBecause your baby deserves nothing less than extraordinary.\u003c\/p\u003e","products":[{"product_id":"awe-hip-seat-baby-carrier","title":"AWE™ Hip Seat Baby Carrier","description":"\u003ch2\u003eCarry More. Strain Less. Bond Deeper.\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eAWE™ Hip Seat Baby Carrier\u003c\/strong\u003e is engineered for the modern South African parent — combining ergonomic science with everyday practicality. Whether you're navigating a busy market, a morning school run, or a lazy Sunday stroll, this carrier keeps your baby close and your back happy.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eErgonomic Hip Seat Design\u003c\/strong\u003e — Distributes your baby's weight evenly across your hips and core, dramatically reducing lower back and shoulder strain during extended carries.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBreathable Mesh Panels\u003c\/strong\u003e — Engineered for South Africa's warm climate. Airflow panels keep both you and your baby cool and comfortable, even on hot days.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSecure 5-Point Buckle System\u003c\/strong\u003e — Military-grade buckles with a child-safe locking mechanism. Your baby stays secure — always.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNewborn to Toddler Ready\u003c\/strong\u003e — Adjustable fit accommodates babies from newborn through to toddler stage (up to 20kg), growing with your family.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Navy Blue \u0026amp; Cream Finish\u003c\/strong\u003e — Timeless, gender-neutral colourway that looks as good as it feels.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIn the Box\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e1 × AWE™ Hip Seat Baby Carrier\u003c\/li\u003e\n\u003cli\u003eAdjustable waist belt \u0026amp; shoulder straps\u003c\/li\u003e\n\u003cli\u003eStorage pouch\u003c\/li\u003e\n\u003cli\u003eCare \u0026amp; safety guide\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003e\"From the first carry to the last, AWE is with you every step of the way.\"\u003c\/em\u003e\u003c\/p\u003e","brand":"AWE™","offers":[{"title":"Default Title","offer_id":54147850010923,"sku":"AWE-HSC-NVY-001","price":1299.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0345\/2971\/files\/awe-product-packaging.png?v=1783958581"},{"product_id":"awe-baby-safety-helmet","title":"AWE™ Baby Safety Helmet","description":"\u003ch2\u003eLittle Heads Deserve Big Protection.\u003c\/h2\u003e\u003cp\u003eWhen your baby takes their first brave tumbles learning to sit, crawl, and walk, the \u003cstrong\u003eAWE™ Baby Safety Helmet\u003c\/strong\u003e is there to cushion every adventure. Soft enough to wear all day, protective enough to give you real peace of mind.\u003c\/p\u003e\u003ch3\u003eWhy Parents Trust It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Directional Impact Protection\u003c\/strong\u003e — Cushioned structure absorbs impact from all angles — front, back, and sides — protecting the most vulnerable parts of your baby's developing skull.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-Soft Breathable Fabric\u003c\/strong\u003e — Gentle against delicate skin. No scratching, no overheating. Designed for South Africa's warm climate.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable Chin Straps\u003c\/strong\u003e — Secure, comfortable fit that stays in place during active play without restricting movement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight Design\u003c\/strong\u003e — So light your baby will forget they're wearing it. No neck strain, no fussing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeautiful Sage Green Forest Pattern\u003c\/strong\u003e — Stylish enough for photos, practical enough for everyday wear.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePerfect For\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLearning to sit \u0026amp; crawl (4–8 months)\u003c\/li\u003e\n\u003cli\u003ePulling up \u0026amp; cruising furniture (8–12 months)\u003c\/li\u003e\n\u003cli\u003eFirst steps \u0026amp; beyond (12–24 months)\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIn the Box\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e1 × AWE™ Baby Safety Helmet\u003c\/li\u003e\n\u003cli\u003eAdjustable chin strap\u003c\/li\u003e\n\u003cli\u003eCare guide\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003e\"Because every bump is a lesson, and every lesson deserves protection.\"\u003c\/em\u003e\u003c\/p\u003e","brand":"AWE™","offers":[{"title":"Default Title","offer_id":54147868000555,"sku":"AWE-BSH-GRN-001","price":599.9,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0345\/2971\/files\/awe-helmet-flat-lay.png?v=1783960393"},{"product_id":"awe-baby-knee-guards","title":"AWE™ Baby Knee Guards","description":"\u003ch2\u003eCrawl Freely. Explore Boldly. Knees Protected.\u003c\/h2\u003e\u003cp\u003eEvery explorer needs the right gear. The \u003cstrong\u003eAWE™ Baby Knee Guards\u003c\/strong\u003e are designed for the most important journey of your baby's life — learning to crawl. Soft, stretchy, and adorably styled, they protect tender knees on tiles, hardwood, and outdoor surfaces without slowing your little one down.\u003c\/p\u003e\u003ch3\u003eFeatures That Parents Love\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCushioned Knee Pad\u003c\/strong\u003e — Thick, soft padding absorbs impact on hard floors, protecting delicate knee joints during extended crawling sessions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBreathable Knit Fabric\u003c\/strong\u003e — Stretchy, skin-friendly material that moves with your baby. No bunching, no slipping, no irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdorable Smiley Face Emboss\u003c\/strong\u003e — Because protection should also be cute. The embossed smiley face design makes these a favourite for photos too.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5 Pastel Colour Options\u003c\/strong\u003e — Grey, Yellow, Blue, Pink \u0026amp; Beige. Mix, match, or collect them all.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFits Ages 6–36 Months\u003c\/strong\u003e — Elasticated design fits snugly without restricting circulation.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAvailable Colours\u003c\/h3\u003e\u003cp\u003eGrey · Yellow · Blue · Pink · Beige\u003c\/p\u003e\u003ch3\u003eIn the Box\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e1 Pair × AWE™ Baby Knee Guards\u003c\/li\u003e\n\u003cli\u003eCare guide\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003e\"Let them crawl, tumble, and explore — AWE has their knees covered.\"\u003c\/em\u003e\u003c\/p\u003e","brand":"AWE™","offers":[{"title":"Gray","offer_id":54218251764011,"sku":null,"price":249.9,"currency_code":"ZAR","in_stock":true},{"title":"Blue","offer_id":54218251796779,"sku":null,"price":249.9,"currency_code":"ZAR","in_stock":true},{"title":"Beige","offer_id":54218251829547,"sku":null,"price":249.9,"currency_code":"ZAR","in_stock":true},{"title":"Pink","offer_id":54218251862315,"sku":null,"price":249.9,"currency_code":"ZAR","in_stock":true},{"title":"Yellow","offer_id":54218312253739,"sku":null,"price":249.9,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0345\/2971\/files\/awe-knee-guards-flat-lay.png?v=1783961077"},{"product_id":"awe-baby-fruit-feeder","title":"AWE™ Baby Fruit Feeder","description":"\u003ch2\u003eFresh Flavours. Safe Bites. Happy Babies.\u003c\/h2\u003e\u003cp\u003eIntroducing solids is one of the most exciting milestones in your baby's first year — and the \u003cstrong\u003eAWE™ Baby Fruit Feeder\u003c\/strong\u003e makes it safe, mess-free, and genuinely fun. Fill it with fresh mango, watermelon, frozen banana, or steamed veggies and let your baby self-feed with confidence.\u003c\/p\u003e\u003ch3\u003eWhy It Works\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFood-Grade Silicone Mesh\u003c\/strong\u003e — 2mm micro-holes allow juice and flavour through while keeping chunks safely contained. No choking risk, maximum taste.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eErgonomic Triangular Handle\u003c\/strong\u003e — Designed for tiny hands. The triangular grip prevents rolling and makes it easy for babies to hold independently from 4 months.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% BPA-Free\u003c\/strong\u003e — Every component is made from food-safe, non-toxic materials. Safe for daily use from first foods through toddlerhood.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to Clean\u003c\/strong\u003e — The mesh detaches for thorough cleaning. Dishwasher safe on the top rack.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoubles as a Teether\u003c\/strong\u003e — Fill with frozen fruit for soothing teething relief. Two products in one.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eGreat For\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFresh fruit (mango, watermelon, strawberry, banana)\u003c\/li\u003e\n\u003cli\u003eSteamed vegetables (butternut, sweet potato, peas)\u003c\/li\u003e\n\u003cli\u003eFrozen treats for teething relief\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIn the Box\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e1 × AWE™ Baby Fruit Feeder\u003c\/li\u003e\n\u003cli\u003eSilicone mesh insert\u003c\/li\u003e\n\u003cli\u003eCleaning brush\u003c\/li\u003e\n\u003cli\u003eCare guide\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003e\"The first taste of mango. The first smile of delight. AWE is there for every first.\"\u003c\/em\u003e\u003c\/p\u003e","brand":"AWE™","offers":[{"title":"Default Title","offer_id":54148193190187,"sku":"AWE-BFF-ORG-001","price":249.9,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0345\/2971\/files\/awe-fruit-feeder-packaging_8e12d3d5-186b-4713-94fb-ea13210b0d6e.png?v=1783965034"},{"product_id":"awe-squeeze-spoon-feeder","title":"AWE™ Squeeze Spoon Feeder","description":"\u003ch2\u003eMess-Free Feeding. More Smiles. Less Stress.\u003c\/h2\u003e\n\u003cp\u003eMealtime with a baby doesn't have to mean a full outfit change. The \u003cstrong\u003eAWE™ Squeeze Spoon Feeder\u003c\/strong\u003e puts you in control — a gentle squeeze delivers exactly the right amount of food directly onto the soft silicone spoon, so your baby gets a perfect bite every time.\u003c\/p\u003e\n\u003ch3\u003eWhy It's a Game-Changer\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqueeze-to-Feed Design\u003c\/strong\u003e — Gently squeeze the bottle to push food onto the spoon. No scooping, no dripping, no mess on the highchair, the floor, or your shirt.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft Silicone Spoon\u003c\/strong\u003e — Ultra-gentle on emerging teeth and sensitive gums. The flexible tip adapts to your baby's mouth for a comfortable, natural feeding experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e120ml Capacity with Clear Measurement Markings\u003c\/strong\u003e — See exactly how much your baby has eaten at a glance. Perfect for tracking intake during weaning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% BPA-Free\u003c\/strong\u003e — Food-safe, non-toxic silicone throughout. Safe for daily use from 4 months.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable in Pink \u0026amp; Yellow\u003c\/strong\u003e — Cheerful colours that make mealtime feel like playtime.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePurees (butternut, sweet potato, apple, pear)\u003c\/li\u003e\n\u003cli\u003eYoghurt \u0026amp; cereals\u003c\/li\u003e\n\u003cli\u003eMashed foods during weaning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIn the Box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e1 × AWE™ Squeeze Spoon Feeder (120ml)\u003c\/li\u003e\n\u003cli\u003eSilicone spoon attachment\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCare guide\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e\"Because the best mealtime memories are the ones without the mess.\"\u003c\/em\u003e\u003c\/p\u003e","brand":"AWE™","offers":[{"title":"Default Title","offer_id":54148210950443,"sku":"AWE-SSF-MLT-001","price":479.9,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0345\/2971\/files\/awe-spoon-feeder-product.png?v=1783963605"},{"product_id":"awe-flexible-stroller-fan","title":"AWE™ Flexible Stroller Fan","description":"\u003ch2\u003eKeep Your Baby Cool. Wherever You Go.\u003c\/h2\u003e\u003cp\u003eSouth African summers are no joke — and neither is keeping your baby comfortable in the heat. The \u003cstrong\u003eAWE™ Flexible Stroller Fan\u003c\/strong\u003e clips onto any pram, cot, car seat, or highchair and delivers a steady, gentle breeze exactly where your baby needs it most.\u003c\/p\u003e\u003ch3\u003eBuilt for SA Conditions\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible 360° Gooseneck Arm\u003c\/strong\u003e — Bend it, twist it, angle it perfectly. The gooseneck holds its position so the airflow stays exactly where you set it, even on bumpy pavements.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-Quiet Motor\u003c\/strong\u003e — Whisper-quiet operation that won't disturb a sleeping baby. You'll barely know it's on — your baby definitely won't.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUSB-Powered\u003c\/strong\u003e — Plug into any power bank, USB port, or car charger. No batteries to replace, no running out of power mid-walk.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniversal Clip Mount\u003c\/strong\u003e — Secure, padded clip attaches to pram frames, cot rails, car seat headrests, highchair trays, and desk edges without scratching.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e9.6cm Fan Head\u003c\/strong\u003e — Wide enough to cover your baby's full body with a comfortable, gentle airflow.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWorks With\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePrams \u0026amp; strollers\u003c\/li\u003e\n\u003cli\u003eBaby cots \u0026amp; bassinets\u003c\/li\u003e\n\u003cli\u003eCar seats\u003c\/li\u003e\n\u003cli\u003eHighchairs\u003c\/li\u003e\n\u003cli\u003eDesks \u0026amp; bedside tables\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIn the Box\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e1 × AWE™ Flexible Stroller Fan\u003c\/li\u003e\n\u003cli\u003eUSB cable\u003c\/li\u003e\n\u003cli\u003eUniversal clip mount\u003c\/li\u003e\n\u003cli\u003eCare guide\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003e\"Because a cool baby is a happy baby — and a happy baby means a happy parent.\"\u003c\/em\u003e\u003c\/p\u003e","brand":"AWE™","offers":[{"title":"Default Title","offer_id":54148228710699,"sku":"AWE-FSF-BLK-001","price":699.9,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0345\/2971\/files\/awe-stroller-fan-packaging.png?v=1783964248"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0345\/2971\/collections\/awe-product-packaging.png?v=1783964825","url":"https:\/\/awesa.co.za\/collections\/awe-baby-collection.oembed","provider":"AWE","version":"1.0","type":"link"}